Animals on Vacay.
A Bold New Chapter for an Iconic Jewellery Drop

For the latest release of the animal-inspired jewellery collection, Animals on Vacay, we set out to create something truly unignorable. The brief? Build on the success of the first campaign and evolve the concept this time, taking the animals on vacation.

Inspired by LA’s poolside charm, soft sunsets, and dreamy pink hues, TIG conceptualised and crafted a series of playful paper worlds. Each scene reimagined the animals in delightfully unexpected vacation settings, flamingos at Harpers Hotel, Cows under the moonlight, bringing a bold, surreal twist to environments these creatures would never naturally be found in.

From initial concept to final execution, this campaign encapsulated TIG’s belief in standout storytelling and unforgettable visuals. The result? A rich, whimsical world that delivered over 75 unique assets across paid media, organic content, web, and digital platforms.

A true showcase of our creative thinking, turning bold ideas into beautifully crafted work that cuts through the noise.