We were commissioned by Lapland to create a hero animation to launch their new e-commerce website a storytelling-led film that invites viewers into the magical world of Lapland.

The concept was simple but ambitious: take the audience on a journey through the Elven Village, showing how each product is lovingly crafted and delivered to the children of Lapland.

We brought this to life through a 60-second film combining classic Wind in the Willows-style 2D character animation with rich, atmospheric 3D environments. The blend of techniques created a nostalgic yet cinematic feel helping capture the wonder, warmth, and timeless magic at the heart of the Lapland brand.

The final animation now sits proudly on the homepage of Lapland’s e-commerce site, acting as both a brand film and a transportive customer experience. It redefined what storytelling can look like in the world of online retail helping the audience feel like they’re stepping straight into Lapland.

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