Optrix Media reached out to TIG to assist in creating an explainer video featuring Meta's integration with Shopify. Our primary obstacle was to guarantee that the video would maintain its effectiveness and relevance in the constantly changing digital world. To overcome this challenge, we concentrated on crafting simplified versions of the platforms, capturing their essence and aesthetics without relying on direct imitation. This ambitious project involved collaborating with three of the most comprehensive brand guidelines worldwide, resulting in an impressive ad for Meta.
What tig did
Design
Illustration
Motion Design
Animation
Sound Design
Credits
Client: Optrix Media
Executive Producer: Nick Herald
Producer: Sam Watson
Animation Company: TIG.London
Animation Director: Oliver Lister
Design & Illustration: Warren Bluck & Oliver Lister
Motion Designers: Oliver Lister
Sound Design: Sound Mix Post - Robin Clarke
The app integrates your catalog information, allowing you to easily feature products through shoppable posts, stories, and reels.