Hey Harper entrusted TIG with one of their first creatively driven campaigns, breaking away from traditional commercial styles. The challenge was to bring their latest animal-inspired jewelry collection to life with a bold, visually rich concept.
Enter Animal Mania, a campaign built around handcrafted paper worlds inspired by children’s pop-up books. We designed five immersive scenes (Flower Wall, Cowboy Sunset, Rolling Hills, Llama Land, and The Sardine Tin), carefully balancing a playful yet sophisticated aesthetic.
From pre-production to post, the project involved intricate set design, precise shoot execution, and a seamless blend of photography, 2D & 3D animation, stop motion, and design. The branding incorporated chunky typography, animated animal eyes, and playful speech bubbles to unify the visual identity.
The result? Over 75 assets, including web banners, PDP displays, email campaigns, CRM, social content, and paid ads, delivering a consistent, engaging, and cohesive brand experience across all touchpoints.
What tig did
Full Service
Concept
Branding
Pre & Post Production
3D & 2D Animation
Delivery
Credits
Creative Director: Oliver Lister
Art Director: Kate Woodland
Brand Designer: Dale Blackwood
3D Animation: Warren Kingsley
2D Animation: Oliver Lister
Illustration: Warren Kingsley & Dale Blackwood
Photographer: Danny Land
Grade & Clean Up: Oliver Lister
Lighting: Hristo Hristov
Assistant: Ervin Mantillas
Animal Mania, a campaign built around handcrafted paper worlds inspired by children’s pop-up books. We designed five immersive scenes (Flower Wall, Cowboy Sunset, Rolling Hills, Llama Land, and The Sardine Tin), carefully balancing a playful yet sophisticated aesthetic.
